Would You Buy Your Company?

 

Once we get that first sale....or land that first client, our minds tend to get rather laser focused. As business owners, we go from "will this work" to "it worked...now what?" in the blink of an eye. Once the ball gets rolling, we're not stopping to go back and set things up "the right way." We're too busy building upon the success of the first sale to create another. 

At some point, regardless of where you stand today; you're going to part ways with the company you are currently working so hard to build and maintain. Those relationships you are nurturing with the intensity of a first time parent....they're the seeds that will help grow your company into something worthy of all your front-end investment. 

That part about "parting ways" with your company stuck in your brain, didn't it? Much like buying or selling a home....we tend to look at the destination rather than the journey. The new home will be great but first, there's the loan application process, the physical move as well as the nightmare of transferring all the utilities and bills, etc. Those visions of family traditions unfolding in that new home hardly seem worth it when you're loading up the truck, but once all the boxes are gone and the dust has settled....you get the picture. 

Selling your HVAC or Plumbing business will be a similar process when you are ready. In the meantime, there are a number of things you can do to enhance the "curb appeal" of your company. 

First, let's be honest about something. If you don't put the time into maintaining all the components of your business, no one will want to buy it. Your fancy logo....your 50 page website....your 75,000 followers....none of it means a thing unless you have a book of business. The old adage "sales cures everything" is as true today as it was when your Grandfather said it. Get your CRM setup and get familiar with it from the very beginning. Those names are what makes up a significant portion of your future value so treat each one of them like a winning lottery ticket. 

Second, you need brand recognition. Nothing increases your brand like Social Media, but it is a beast. Doing it with any measurable level of success is even more of a beast and quite frankly, it's not one that most business owners have time to do on their own. 

Third, you need to be visible. When people go online and search for "HVAC near me" your company needs to pop up near the top of those results. If they can't find you, they can't hire you. If they don't hire you, they can't leave you five-star reviews. These are all critical in determining how that eventual "parting of ways" goes. Will it be a happy, fortune-filled event, or will it be an enemy you fend off until it finally defeats you? Let's make it a party, okay?

Trending Up builds all of our Win-Win Marketing Strategies around the idea that one day you will be "parting ways" with the company you're currently hiring us to promote. If we do our job correctly, you'll be parting ways with a big check in your pocket. We like big checks as much as you do. What we like even more is watching you build up the value of your future check a little each day. 

Let's go get some wins!

www.trendingupdigital.com

800.852.8676