trendingupdigital.com 800.852.8676
Ready To Get Started? CLICK HERE
This journey of ours comes to an end with this final piece of the four part series, but this really should be the tip of the iceberg as far as your Digital Marketing Strategy goes. These are the stats. These are what allows you to demand bigger contracts.
It's not easy. The fact that this information required four, separate articles to effectively translate the information should give a clear indication of how delicate the digital marketing world actually is. It's not as simple as posting to social media and writing an occasional blog. It's not as inconceivable as many Marketing Agencies would have you believe either. This is not an impossible world, it's just a demanding one. It's not one you should try to "do on a budget." If you're going to play in this world, assemble your team and take the field. Just know that taking the field with inferior equipment and inexperienced play-callers can cost you more than you can recover. Get someone like Trending Up Digital Services on your side early in this game and give yourself a shot at victory. Our strategies are "Win-Win." You win. Your clients win. We win.
Today, we look at KPI's. Key Performance Indicators are probably things that you're measuring already, even if you don't apply nerdy language to it. You own an HVAC company. Chances are you've looked at sales once or twice. That's a KPI. In fact...let's start there.
Sales - Everybody measures this one. In terms of marketing, sales need to account for the cost of acquiring that customer. How much did you spend in content to attract that customer. In order to accurately track this information, you need to know where they came from. Without a trusted Digital Marketing Partner, you're playing right into our grandfather's old "half your marketing dollars are wasted" strategies and there is clearly a better way.
Leads - Sales Teams must communicate with the Marketing & Content Teams to know where their leads are coming from. Don't settle for a sales force that simply expects leads to multiply. Sales create ad-budgets and the cycle continues. Make sure that process is communicated or it falls apart quickly.
Profit - How much did you make? If this one needs to be explained, a marketing strategy is the least of your problems. Profit cures everything but sustainable profit comes from precision and strategy. Trending Up Digital Services doesn't do cookie-cutter marketing strategies. We get to know your company and the people within it so that we can aim at higher profits through proven marketing efforts.
Members - If your site or business requires membership, pay close attention to any volatility in the numbers therein. Whatever direction the arrow is travelling, we want to know why. Capture success and avoid costly mistakes. Are there fake groups out there pretending to be you? Are they gaining members? Think that's something you should pay attention to? The best Marketing Directors catch that stuff in it's infancy and we have those on our team. Do you? Want to? Let's Talk.
Downloads - Does your company offer an e-book or some other kind of download-able information. Track where those downloads are happening and identify any opportunities presented in that data.
Recommendations - Make it easy for your happy customers to refer you. Invest in advocacy at all stages of your business. There is no better form of marketing out there than word-of-mouth advertising from trusted circles. Make sure your marketing team is on top of any platform that gives the public the ability to leave feedback.
Key Pages - Always direct visitors to key pages within your site. Product pages, Registration Forms, Blogs, etc. Search Engine Optimization is not just about them finding you. It's about where they go and what they do once they're there too.
Retention Metrics - Keep the flock happy! If you've got existing customers, don't allow them to feel that you care more about getting new money than keeping theirs. New business is always the goal, but new sales can often come from existing customers if they feel that they are treated well after the credit card is run. Follow up. Respond quickly. Treat every customer as if they were a loved one. No matter how many times they call. Don't ignore them, or they'll be gone long before you realize it.
There are a lot of other metrics that go into a successful, long term, marketing strategy but hopefully you have an idea of what goes into making this a component of your business. As we stated, this isn't a "try it on your own" kind of endeavor. You wouldn't fly a plane without a pilot. Trending Up is always ready to be your pilot.
trendingupdigital.com 800.852.8676
Ready To Get Started? CLICK HERE
No comments:
Post a Comment