The phrase "win-win" gets thrown around a lot, but when one takes the time to truly define the concept, it's about as clear as mud. When one tries to apply the loosely defined term to their operational systems, it gets even more confusing.
How can there be a "win-win" in business? Isn't the whole essence of business to conduct transactions? A transaction in which one gives....or "loses"....their money or goods in exchange for the product or service being offered by the company. Very basic, but true definition of business in general, right? But what if there was a different way to look at it?
Imagine yourself at 6 years old. Go ahead. Close your eyes....picture yourself at six years old. Where are you? Who's around you? Now...be honest; are you happy? When you were six years old, the world was full of endless possibilities. Remember the aisles of toy-stores? Did you take the time to read the P&L of the manufacturer before picking one? Do you remember one time in your life when you told your parents that you needed to run the decision by a committee before narrowing your field? Of course not.
Now, imagine your current self guiding that 6 year old version of you through the launch of a business. Would you encourage young-you to lie, cheat, steal and do whatever it takes to make a dollar? Would you encourage a gangster mentality? As fun as that sounds, it is far more likely that we would nurture the innocence of that version of ourselves. We would use that opportunity to steer our younger self clear of the guilt delivering "shortcuts" we've regretted for so long.
A business victory does not require a loss. Partnerships can benefit both parties. Transactions can provide value to both sides.
Trending Up Digital Services employs a Win-Win Marketing strategy for every client with whom we are fortunate enough to work. No deception. No manipulative practices or misleading reporting. We win when you win. We're part of your team and we do not like losing.
Let's get together and Win-Win!
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