Tuesday, January 17, 2023

ELECTRICIANS: Do You Install Residential EV Charging Stations?

 

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Regardless of political emotions, nostalgia, and the unending flow of misinformation out there, Electric Vehicles (EV's) are here to stay. Every auto manufacturer on the planet has plans to release a 100% Electric Model within the next two years. Most already have at least one on the road. 

The numbers don't lie. 604,638 Electric Vehicles sold in the United States in 2022. That's a 60% increase from the year before which was a significant increase from the year before that. The technology is there. The infrastructure is developing before our eyes and demand is increasing daily. 

$1300 Average Ticket Price for installation. EV's require Level 2 Charging capabilities in most cases, Level 3 Chargers are not typically used in homes but may be requested for commercial installations. They require certified receptacles and a lot of other specific work that make these tickets high value targets. 

Tax Rebates and other Financial Benefits to your Customers. This is a great Marketing Tool. Rebates and amounts differ by state so be sure to read up on your local benefits before marketing to your audience, but in most cases the benefits are significant. If you work with Landlords and Property Managers, this may be a great reason to reconnect. Trending Up can help your team connect these valuable dots for your customers. 

Your customers are buying these vehicles. Dealerships who sell them to your customers are recommending "names from a list" to install the high value charging stations in your customer's homes. Unfortunately, that's all it takes. Once they're in....they're in. They replace you for future electrical needs as well so why expose yourself, your team, or your bottom line to that kind of risk? 

Put yourself in the mind of the customer buying an EV. Everything about the process is new. The financing, the insurance, the vehicle itself....everything is uncharted territory for them. Why would
their brain send them to the "same old electrician" they've used for "old-school" needs? You have to make them think of you as current and ready to deal with their new, expensive toy.


Trending Up Digital Services can connect your company to this ever-expanding market. Whether it's reaching out to your existing customer base, or connecting you to new customers altogether.

It starts with a 20-30 minute Video Call. That's it. It's not a sales call and we will not try to sell you anything. In fact....don't even bring your credit card. 

Just click on the button below and fill out the form that opens. We'll take it from there. 

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