You spent years learning your trade. You've learned lessons that left scars, you've adopted the language of your profession, and you've helped numerous clients do the things in their homes that they wouldn't dare try on their own. Trending Up Digital Services respects that.
Your world is just as terrifying and unfamiliar to us as digital marketing is to you and your co-workers. Could we install a sump-pump ourselves? Sure! There's YouTube Videos galore. Everybody's an expert at everything these days, right? You know where I'm going with this, don't you? Just because the information and the "how-to's" are available, doesn't mean everything is a project you should attempt.
The amount of skill and knowledge required to successfully execute a large-scale Plumbing, HVAC, or Electrical project is overwhelming to someone going into it with only a "we'll figure it out" mentality. That's not an insult. Do-It-Yourselfers have made Service Industry Professionals a lot of money over the years for the same reasons that Service Industry Professionals have made Digital Marketing Agencies a lot of money....YouTube Videos and How-To posts on Social Media only work a fraction of the time.
Marketing is no different. Miss a step and your success is unlikely. Misunderstand a basic concept and it can throw off the best laid plans. Two of the most common digital marketing concepts you'll hear discussed are "SEO" and "PPC." In passing, these concepts seem competitive to one another, but they could both potentially play an important role in your marketing success so let's find out how, shall we?
SEO, or Search Engine Optimization is meant to increase the organic traffic to your site through enhanced visibility and site authority. In other words...proper SEO management will put your business at the top of search lists when prospects look for services you provide. Google "HVAC Repair Near Me" and see what pops up. Do you know any of those companies? Are they significantly more knowledgeable than you? Is there a reason they should be first in line over you? Of course not. They've simply employed someone who understands SEO. So can you..
PPC, or Pay-Per-Click generates traffic through targeted ads in Search Engines and other strategic sites. Unlike a highway billboard you pass at 80 mph, or the peeling vinyl ad on the side of a bus....PPC ads are targeted specifically to the audience you choose. Could be age specific, interest specific, or even based on geography but the point is that PPC is the aimed where you want them.
So how do these work together?
PPC & SEO are very different ideas, but the information and data one provides can greatly benefit the other. Many of your prospects wouldn't click on a paid advertisement (PPC) if it was guaranteed to prove the existence of Santa Claus. Others love them. Some of your prospects will click on anything that pops up in their Social Media feeds because that's their safe-space but they wouldn't trust a search engine list to save their life because they don't understand how the list is built. Neither is wrong. Ignore one side of the equation and you're ignoring an enormous market with money to spend on services you provide and products you sell.
It's important to employ both concepts in your overall marketing strategy. If it's still confusing....give us a call. We'll handle this if you promise to handle our next plumbing issue, HVAC, or electrical issue.
Win-Win Marketing™....it's what we do fo YOU so let's get started today.
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