What To Expect From a Trending Up Marketing Partnership....

What does a Marketing Strategy from Trending Up Digital Services, look like? 

By now you've heard all about our "Win-Win Marketing" idea that we hope to spread far and wide, but that's more of a concept. It's a terrific concept, but it doesn't really explain what one of our strategies looks and feels like. 

There are no cookie cutter plans or strategies at Trending Up. The first step in any strategy will be to sit down and dig deep into several key components of your business's future. We're going to get to know your current marketing strategies and budgets. We're going to dig into your fulfillment capabilities and your team's strengths. We're going to spend a lot of time helping you identify your unique brand which will be critical down the road. 

We've been in your shoes. We know how frustrating it is for a salesman to look across a table or desk at you and speak in foreign, computer-speak. We will never do that. If we encounter a language barrier, we'll adapt to you; not the other way around. Our goal is not to "talk you into" working with us. If you are one of the Home Service Professionals with whom we are fortunate enough to work, the relationship will be a Win-Win from the start.

Now...your potential customers are everywhere. Google, YouTube, LinkedIn, Facebook, Instagram, and so on. They are trying to find you.....OR SOMEONE LIKE YOU. Let that sink in. There was a reason for the all caps emphasis. You've been an online customer. When you need something and take that search "to the Google" as my Grandmother would say, you don't spend hours scrolling through the pages and pages of results. You pick one of the first ten to fifteen and go from there. 75% of online searches never go beyond the first page of results before making a buying decision. Our strategies tackle this issue. We make sure you get found. 

Customer Flow - When you have work for all your technicians, we're happy. Let's make sure
we're all prepared for the incoming workload.  If we plan the strategies well enough and execute them according to their design, we should be able to get our "aces in their places" as they say. 

Website - A bad website is like an ugly blind date. You might sit through the meal, but you're probably not going out again. If you're one of the ones that catches the eye of a prospect from the initial search page but the click leads them to an ugly, out-of-date website you've Double-Lost 'em and that's just not good business. Trending Up will always advise against angering your market.

Top-Tier Google Results - Whether we choose to accept it or not, Google is the boss of the Internet. What they say matters more than the rest, so our strategies will be designed to keep your Google ranking and results high. You'll be in that first page and we don't have to break the bank to do it. 

You're proud of the work you do and you should be! Guess what...your customers are proud of the work that you've done in their homes. Their comfort is literally because of you and with a little appropriate requesting, a lot of them will let you know just that....in writing. We're going to focus a lot of energy on the growth of your Online Reputation. We're going to monitor it and consistently get positive reviews for you. This helps to boost not only your online scoring, but also your customer confidence. People trust strangers online. It's weird but true. 

Digital Ad Campaigns are one of the most often mismanaged components of any
marketing strategy and that is precisely why Trending Up will work hard in the infancy of our relationship to help you "identify your brand." Colors. Messaging. Style, etc. Once established, your ad campaigns can be consistent and easy for your prospects to pick out of the others. We'll properly target your marketing through effective PPC. Your dollars will be very specifically directed for optimum results. 

Social media was once regarded as a waste of time. It was a place our children went to do kid things and business could not be done there. Those days are gone. People watch YouTube Videos. They read Facebook comments. They look at Instagram stories. Your potential Team Members are on Linked In. Remember...you get one shot at forming their opinion of you. Trending Up is going to celebrate your Social Media Victories with you. Success comes from planning and our strategies are thoroughly planned. Our strategies will keep you engaged with your customers. HVAC needs don't arise everyday. We will work hard to make sure they remember you when the time comes again. 

Call Today or go Online and Book an Appointment. If you're an HVAC business owner or know someone who is, please direct them to our website to start the conversation with us. It's simple, free, and painless. 

Thank you!

 

Why Choose Trending Up Digital Services?

 

Why work with Trending Up Digital Services? There are thousands of agencies to choose from and none of them are free, so why would you choose to assign your marketing budget to us? 

Why is transparency so important? Because this is a   confusing world. At Trending Up, we are never going to try   to confuse you with industry jargon. We're never going to   tell you a simple task takes a long time so that we can milk   your clock. We're transparent in everything we do. If we're   fortunate enough to work together, we are part of your         team....not just a vendor. Your goals become ours. That   requires trust and we'll never get there with manipulative   practices. 

While we certainly don't want to diminish the efforts of another agency, we also must acknowledge the fact that up to 65% of the listed agencies out there are no longer functional. Our executive team is made up of members who boast tremendous success across multiple industries. We've sat on your side of this table many times and we know how to guide you to your desired destination. We're not going to be outdone in this department. Ever. 

When we work together, we assume responsibility over the marketing needs of your company, your sales force, your executive team, and most importantly....your clients and prospects. We take that role very seriously. Every strategy we form...every recommendation we make...all will be crafted with meticulous responsibility and focus on the final destination. 

Without service, the rest is irrelevant. Our service is our passion. We look for opportunities to advance our Win-Win Marketing™️ philosophy. They're not just words. We want you to vehemently believe that you are working with a championship caliber organization, because you are. That's exactly what Trending Up Digital Services is, so let's get out there and start winning together, shall we?

The first step is a simple conversation. That's all it is, so let's start talking today. Follow the links to our website and book a conversation with one of us today. Your bottom line will thank you for it.

www.trendingupdigital.com

Don't Get Burned By SEO...

 

You're a business owner. Your passion keeps you up at night, staring at various screens, numbers, and documents in an effort to make tomorrow better than today. Better means more business, more sales, more smiles for your team, your customers, and if time permits....you. 

Trying to untangle the web of information about Search Engine Optimization out there is a rage-inducing exercise. Don't try it. You'll leave with more questions than answers.

Let's start with the basics. What is SEO?  SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

That cleared it up, right? It's a confusing concept. Making it even more confusing are the "Office Experts" who always seem to know everything about every topic. Maybe it's a neighbor....or a family member. There's always someone who knows exactly what's best for your business without risking anything in the process. 

Unfortunately, there are just as many "agencies" out there who are not much more than an Office Expert with a pretty website. You owe it to yourself....do it right. Do it in a way that you can easily understand and passionately defend because you will probably be asked to do both. Partner with an actual expert who can propel your business. 

If your website is not effective, you won't rank highly in searches. It's as simple as that. When that family who needs a very expensive, emergency plumbing call, you will not be the one to hear the phone ringing if you can't be found. Network all you want, but unless you participate in the Google game, you're not going to be found when it counts. But what is it that Google looks for when they rank businesses and their online presence?

There are tons of things Google looks at when weighting businesses within their search parameters, and they change frequently, but here are a few general areas in which any HVAC or Plumbing business should focus their SEO strategy.

Social Media Signals - What are people doing with the stuff you post? Are they sharing it? How the community responds to your messaging is an important factor in Google's rankings, so be careful what you post. Make it relevant. Make it professional. Not every post is going to go viral. That's not the point and shouldn't be your goal. That's like building your family's financial plan around the chance you may win the lottery. If your financial plan includes lottery tickets instead of investments and property it's destined for the same catastrophic failure as a marketing strategy built on the hopes of a viral content piece. Consistency, relevance, and loyalty to your brand are what's going to bring you the best results. 

Content & Blogs - As previously mentioned, your social media presence is a key piece of your SEO puzzle, but the prettiest social media page in all of the world isn't bringing you anything unless there is quality content within it. Get creative. Your business is interesting. Take it to the people who want to learn it and your business will grow. Blog articles about topics that seem elementary to you may seem otherworldly to a beginner. (Or a prospect)

On-Page SEO (aka On-Site SEO) - When you post a link to your website or Social Media or elsewhere on the internet, that's an external link. More on those later. On-Page SEO are the links within your site itself that lead users to other parts of your site. The longer they stay and the more things they click on, the better your ranking, but like everything else in this crazy game of digital marketing....you can overdo it and make yourself look very amateurish. Let us help.

Link Building - Remember way back in the previous paragraph when we mentioned posting links elsewhere on the internet? Those "external links" direct users from a foreign site to yours. That's Link Building. It's another piece of your puzzle that can have catastrophic results if done without expertise. 

As you can see, there are a lot of things that go into the ranking system at Google. It feels like a lot, but remember....your world is equally overwhelming to us. Let's work together and do what we both do best. Our passion is marketing for Service Industry Professionals. What's yours? Can we tell people about it together?